IBC and NAB: Highway to international markets

Published 01.01.2020
The Norwegian Media Cluster focuses heavy on internationalization. On global arenas such as the trade shows IBC in Amsterdam and NAB in Las Vegas, we can provide our members a highway into international markets.

IBC Amsterdam in September
IBC is one of the world’s most influential media, entertainment & technology trade shows for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. IBC is the best place to see first-hand new technologies and innovations for broadcasting, content creation, delivery and beyond. IBC also features several networking events in addition to an editorial-led 5-day conference.

It is important for NCE Media to be there and meet our peers and clients in the industry, be it a CEO or a developer, an innovative start-up or media superpower. Held at the world-class Amsterdam RAI every year in September, IBC brings together over 55,000 attendees from more than 150 countries to grow the industry of media and entertainment.

Check out the video from last year's IBC Show

The Norwegian Media Cluster has always had a strong presence at IBC. The last few years many of the companies in the cluster have joined forces at the MCB Village, demonstrating world leading media solutions and great new products and services from the Norwegian Media Cluster, headquartered in Bergen, Norway.

We offer:

  • Booth or pod for your company at MCB Village.
  • Planning, design and organization of the stand construction.
  • All the logistics related to MCB Village.
  • Up to date toolkits for branding and marketing.
  • General event-assistance, advice and guidance to get your marketing campaign off the ground.
  • Assistance with relevant and useful information, which will definitely help you become more visible to and exposed to potential customers and partners before, during and after the IBC.
  • A brilliant opportunity to be a part of the powerful cluster organization and join our network arenas.

NAB Las Vegas in April
The NAB Show in Las Vegas in April every year is the world’s largest media event. The show has over 100,000 attendees from more than 160 countries and more than 1,600 exhibitors. The entire media ecosystem is present and represented by professionals in – among other things – broadcast, radio, production, post production, news gathering, graphics, visual storytelling, esports, IoT, streaming solutions, cable TV, satellite TV, data storage and management, workflow, weather forecasting, industrial TV, connected media, VR, cybersecurity, 5G and more.
All this will converge in the Nevada desert for several days annually in April to gain knowledge, experience cutting-edge training, get hands-on with the latest technology, and connect with industry trailblazers advancing the art, science and business of content.


Cluster members and collaborators of the Norwegian Media Cluster also attend the NAB and we will be present in several ways, amongst other activities a Meet and Greet with the Norwegian community and our international partners at a must-attend event.

We offer:

  • Up to date toolkits for branding and marketing.
  • General event-assistance, advice and guidance to get your marketing campaign off the ground.
  • Assistance with relevant and useful information, which will definitely help you become more visible to and exposed to potential customers and partners before, during and after the NAB Show.
  • A brilliant opportunity to be a part of the powerful cluster organization and join our network arenas.

Join in on our international arenas
It´s important to us that all companies exhibiting at the Media City Bergen Village in Amsterdam or attending NAB in Las Vegas will have successful shows and reach as many customers and relevant partners as possible.
We also emphasize highlighting The Norwegian Media Cluster and the members as a world-leading environment for innovation and knowledge in media and media technology. And last, but not least, we give the media cluster startup companies a highway into international markets. Media City Bergen promotes both the MCB Village as a whole, and the participating companies in the cluster individually.


If you have questions or need advice, tips, guidance and answers in small and large and consider participating at IBC or NAB in one way or another, do not hesitate to contact us.